Boyaa Interactive, a leading gaming company based in Hong Kong, is making headlines with its bold move to invest $100 million in cryptocurrencies, with $45 million worth of Bitcoin as treasury reserve asset. This strategic initiative is set to significantly reshape the company’s asset allocation and marks a substantial shift towards digital assets within its investment portfolio.

The announcement from Boyaa Interactive came through a statement to the Hong Kong stock exchange, where the company detailed its plans to seek shareholder approval for investing in an array of digital currencies, including Bitcoin (BTC) and Ethereum (ETH).

The decision comes as part of a wider trend observed since August 10, 2020, when MicroStrategy incorporated Bitcoin into its balance sheet, witnessing a remarkable 214% increase in its value, while traditional assets like gold saw a 3% decline in the same period.

Boyaa Interactive is making a strong bet on Bitcoin’s future by investing $45 million into the digital currency. This highlights the company’s trust in Bitcoin as a solid investment and a key part of their financial strategy moving forward

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