Uber Technologies has reportedly explored acquiring Expedia, a leading travel booking platform valued at around $20 billion. The discussions, as revealed by the Financial Times, are in preliminary stages with no formal bid yet.
Uber’s interest aligns with its long-term strategy to transform into a comprehensive travel and logistics “super app.”
CEO Dara Khosrowshahi, who previously led Expedia, may need to recuse himself from discussions due to potential conflicts of interest. Uber’s advisors are evaluating the feasibility and structure of a potential acquisition.
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