Undoubtedly, before September of 2024, one could ascertain that Michael Saylor and his company MicroStrategy, was an absolute failure for the past 20 years or so.
Ultimately the question comes down to this, can you custody bitcoin in a safer manner than MicroStrategy?
They have a custody partnership with Coinbase but I suspect that they have some sort of multi-factor-authentication cold wallets buried underneath a secret laboratory or something like that.

While MicroStrategy’s approach to Bitcoin custody may involve advanced security measures, individuals might still wonder if they can achieve even safer storage solutions.
Personal custody methods, such as multi-signature wallets and hardware devices, offer investors direct control over their assets.
Ultimately, the best approach depends on one’s ability to implement and maintain rigorous security practices.
Securing Bitcoin effectively requires careful consideration of all available custody options to ensure the highest level of asset protection.
Microstrategy didn’t really have any sort of momentum after the dot-com bubble until they started buying bitcoin.
Indeed, bitcoin is the “100% solution” to your problems. (At least the problems on the balance sheet anyway).
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