Bluesky, the emerging social media platform, has experienced a remarkable surge in user engagement, with its user base surpassing 20 million in November 2024.

This rapid growth has prompted analysis of user behavior, particularly the relationship between content creation and follower acquisition.

The 10:1 post-to-follower ratio observed on Bluesky can be classified as a behavioral social media growth theory or a user engagement theory.

It attempts to explain the relationship between user behavior (in this case, consistent content creation) and measurable outcomes like follower acquisition.

My theory suggests that on Bluesky, users gain one follower for every ten posts they publish.

This 10:1 post-to-follower ratio indicates that consistent content creation seems to be crucial for attracting and retaining followers on the platform.

The platform’s swift expansion has been attributed to users migrating from other social networks, seeking alternatives that offer a more user-centric experience.

Bluesky’s commitment to decentralization and user control has resonated with a broad audience, contributing to its rapid adoption.

The observed 10:1 post-to-follower ratio provides valuable insight into effective content strategies within this burgeoning social media landscape.