LQR House Inc., a publicly traded e-commerce platform specializing in the spirits and beverage industry, has announced plans to purchase up to $1 million worth of Bitcoin as part of its treasury management strategy.

Additionally, the company will begin accepting cryptocurrency payments on its platform, CWSpirits.com, and intends to retain up to $10 million of these crypto payments in Bitcoin.

CEO Sean Dollinger stated that Bitcoin’s scarcity and finite supply position it as a modern hedge against inflation and a safe haven in times of economic uncertainty.

This move aligns with a broader trend of companies integrating Bitcoin into their financial strategies. For instance, MicroStrategy has significantly increased its Bitcoin holdings, recently acquiring 51,780 BTC for $4.6 billion, bringing its total reserves to 331,200 BTC.

Similarly, Metaplanet has issued bonds to finance additional Bitcoin acquisitions, reflecting a growing corporate confidence in digital assets.

By adopting Bitcoin, LQR House aims to strengthen its treasury and offer customers more flexibility in payment options, demonstrating a forward-thinking approach in the evolving financial landscape.

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