“Nas Is Like,” the lead single from Nas’s third studio album, “I Am…,” released in 1999, stands as a testament to the rapper’s lyrical prowess and the seamless synergy between Nas and producer DJ Premier.
Throughout the video, Nas is portrayed moving confidently through various gritty cityscapes—rooftops, alleys, and residential streets—capturing the essence of street culture. Notable cameo appearances, including NBA star Ron Artest (Metta World Peace) and local rap groups like Nature and The Bravehearts, subtly highlight Nas’s influence and respect within the hip-hop community. The visuals complement DJ Premier’s signature sound, characterized by a repetitive, choppy string sample and hard-hitting drums, reinforcing the track’s rugged authenticity.
The video’s cinematography emphasizes authenticity, utilizing grainy film quality and muted color palettes to create a vintage yet timeless feel. Intercut scenes depicting street life, such as casual gatherings, youth playing basketball, and symbolic imagery tied to themes of struggle and aspiration, help visualize Nas’s lyrical exploration of life’s harsh realities and profound reflections.
Overall, the visual presentation of “Nas Is Like” underscores its narrative depth and cultural significance, solidifying its status as a quintessential representation of late 90s hip-hop culture and Nas’s enduring artistic legacy.
The track is renowned for its intricate wordplay and introspective themes, reflecting Nas’s reflections on his identity and experiences.
The song’s instrumental, crafted by DJ Premier, features a distinctive choppy string sample, contributing to its unique sound.
Upon its release, “Nas Is Like” received critical acclaim for its return to the raw, authentic sound reminiscent of Nas’s debut album, “Illmatic.”
The track achieved commercial success, peaking at number 86 on the Billboard Hot 100 and reaching number 3 on the Hot Rap Singles chart.
The accompanying music video, directed by Nick Quested, showcases Nas performing in the Queensbridge projects, highlighting his connection to his roots.
The video also features cameos from notable figures such as NBA player Ron Artest and fellow Queensbridge rappers Nature and The Bravehearts.
“Nas Is Like” remains a significant track in Nas’s discography, exemplifying his storytelling ability and the enduring appeal of his collaboration with DJ Premier.
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