A recent survey by financial giant Charles Schwab has revealed that 45% of ETF investors plan to allocate funds to Bitcoin and crypto-related exchange-traded funds (ETFs) in 2024.

This marks a significant uptick in interest compared to last year, when only 38% of investors expressed similar intentions. Schwab’s findings come at a time when the demand for digital assets is rising, fueled by the launch of U.S. spot Bitcoin ETFs, further cementing cryptocurrency’s place in diversified portfolios​.

The survey, conducted among 2,200 investors, highlights how crypto assets have gained ground over traditional fixed-income investments, such as bonds. While U.S. equities continue to dominate, with 55% of respondents planning to invest in them, crypto ETFs have surpassed bonds in popularity among investors.

Generational differences also play a role in the investment landscape. Millennials, characterized by their higher appetite for risk, lead the charge, with 62% planning to invest in crypto ETFs next year.

Gen X follows at 44%, while Baby Boomers remain less interested, with only 15% signaling any intention to invest in these products. Experts like Bloomberg’s ETF analyst Eric Balchunas have called the shift “pretty stunning,” particularly as it outpaces demand for bonds and alternative assets​.

The bitcoin ETF market has seen explosive growth, with major institutions such as BlackRock and Fidelity leading the way. BlackRock’s iShares Bitcoin Trust (IBIT) and Fidelity’s Bitcoin ETF (FBTC) have garnered billions in inflows this year, with the IBIT fund alone attracting $21 billion by August 2024​.

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