Social media personality and entrepreneur Aaron the Plumber has launched a bold new initiative titled “Make America Fade Again” aimed at reducing gun violence in the African American community by promoting regulated physical confrontations—known colloquially as “fades”—as an alternative to deadly altercations.

Donning a signature red cap and matching shirt with the campaign’s initials “MAFA,” Aaron advocates for conflict resolution through old-school one-on-one fights rather than firearms.

His slogan, “Let’s normalize the FADE and stop the k*llings,” has quickly gained traction online, stirring discussion and support from followers eager for cultural reform rooted in respect and accountability.

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