Elon Musk continues his foray into the future of finance with a landmark announcement that may well introduce Bitcoin and other cryptocurrencies to the massive user base of X.com.
Musk’s vision for X.com mirrors the overall functionality of China’s WeChat, with no American equivalent yet in sight. The multi-purpose platform is projected to offer everything from podcasts to shopping, video streaming, and more, according to Nii Ahene, Chief Strategy Officer of marketing firm Tinuiti.
Ever since acquiring Twitter, Musk’s ambition has been to evolve the platform beyond its initial microblogging purpose. He explained, “The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video. In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world.”
The revamp of X.com goes beyond merely being a comprehensive communications platform. The new CEO, Linda Yaccarino, outlined a vision of X.com as a “future state of unlimited interactivity.” The platform aims to integrate a broad spectrum of services, including audio, video, messaging, payments/banking, and to foster a global marketplace for ideas, goods, services, and opportunities.
A partnership with eToro, allowing Twitter users to buy and sell stocks and other assets, further bolsters this ambitious move into the financial space. This new venture aligns with Musk’s commitment to transform X.com into a ‘super app’ that merges social media with financial services.
In a staff meeting following his takeover, Musk elaborated on the potential of X.com in the financial sector. His vision of making payments as simple as sending a direct message signifies a significant shift in how online transactions could be conducted.
X.com aims to revolutionize content monetization as well. Users who were subscribed to the platform previously known as Twitter Blue have already started receiving a portion of Twitter’s ad revenue, a program that Musk initiated earlier this year.

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