Google has revised its advertising policy to embrace the world of Bitcoin, particularly spotlighting Bitcoin trusts. This pivotal change, which went into effect January 29, 2024, signifies a new chapter for Bitcoin investment products, aligning with the financial market’s anticipation of the U.S. Securities and Exchange Commission’s (SEC) approval for spot Bitcoin exchange-traded funds (ETFs). Google’s update allows advertisers of Bitcoin trusts, which are investment products enabling investors to trade shares in trusts holding substantial Bitcoin assets, to target the U.S. market provided they adhere to Google’s certification process and comply with all relevant local laws.

Advertisers must be certified by Google, demonstrating they have the necessary licensing and that their products meet all legal requirements for the regions they target.

Historically, Google has maintained a cautious approach toward Bitcoin advertising to protect users from potential scams and unregulated products. This updated policy indicates a more open yet carefully regulated approach, allowing for the promotion of Bitcoin and cryptocurrency-related financial products under strict conditions. This move is expected to open new avenues for investors and companies in the Bitcoin sector, providing them with a platform to reach potential investors while ensuring consumer protection through compliance and transparency.

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