Futu Securities, Hong Kong’s largest online broker, has officially launched Bitcoin and Ethereum trading through its local subsidiary. This development marks a critical step in Hong Kong’s ambition to become a global hub for digital assets​.

Futu’s new trading platform allows investors to buy and sell Bitcoin and Ethereum using both US dollars and Hong Kong dollars. Initially, the platform will support only these two major cryptocurrencies, with plans to expand its offerings in the future​​. The launch comes as Hong Kong implements regulatory frameworks designed to attract crypto businesses and investors, which includes a mandatory licensing regime for crypto exchanges​.

As part of its strategy to capture the growing interest in digital assets, Futu has launched an incentive program for early adopters. Users who participate early in the trading services are eligible for rewards, including tech stocks from companies like Alibaba and Nvidia, as well as Bitcoin. This initiative is aimed at increasing user engagement and establishing a strong market presence.

The company’s entry into the cryptocurrency market coincides with a broader trend in Hong Kong, where there has been a surge in interest and investment in digital assets. Despite some challenges, such as the exit of several large global platforms and low trading activity for Bitcoin and Ethereum ETFs on the local stock exchange, Futu remains optimistic about the market potential​.

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