Former President Donald Trump is stepping into the decentralized finance (DeFi) space with the launch of World Liberty Financial, a new cryptocurrency project.

Trump made the announcement on X (formerly Twitter), stating that the project will officially launch next Monday at 8 p.m. during a Space hosted on the platform. The former president’s pivot towards DeFi has raised eyebrows, as he was once a vocal critic of cryptocurrencies, but now embraces the future of finance, leaving what he called “outdated and big banks” behind​.

The World Liberty Financial platform is expected to focus on DeFi lending and borrowing, offering services designed to bypass traditional financial institutions. Trump’s sons, Donald Trump Jr. and Eric Trump, have been actively involved in promoting the project, highlighting the family’s increasing focus on the crypto sector.

This new venture signals a shift in Trump’s business and political strategy, aligning him with the growing popularity of blockchain technology​.

While the project has generated excitement among Trump’s supporters, some in the crypto community have expressed concerns about potential conflicts of interest if Trump is re-elected in 2024. Nonetheless, this marks a significant moment in the intersection of politics and cryptocurrency​.

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