Golf is getting a technology-and-culture remix. Entrepreneur and musician Nick Gross is promoting what he calls “Golf 2.0,” a model that combines simulator golf, technology-driven competition, music, streetwear and youth programs to make the sport feel more accessible to a younger audience.
In a September 25 interview with Complex, Gross described a shift toward off-course golf and pointed to simulators and TGL as examples of formats that can make golf faster, more engaging and easier for new players to experience.
Simulators change where golf can be played
Indoor golf replaces acres of physical course with a sensor-rich hitting bay. Modern systems can combine high-speed cameras, radar or optical launch monitors with simulation software to estimate ball speed, launch angle, spin and trajectory, then recreate the shot on a digital course.
That changes the accessibility equation. A player can practice or compete indoors, after dark and in locations where building a traditional golf course would be impractical. Gross told Complex that off-course golf is becoming an increasingly important part of the sport’s growth.
TGL shows what a technology-first format can look like
Gross also cited TGL, the indoor team golf league built around simulator technology and a purpose-built arena. Its format mixes virtual long shots with a physical short-game area, packaging golf into a faster live-event format.
For younger viewers, that creates a different product from traditional tournament golf: more visible technology, a controlled environment, shorter competition windows and more room for music and personality.
Golf meets music and streetwear
The cultural side of Gross’ approach is deliberate. He is also a touring drummer with Goldfinger and Girlfriends, and his Golf 2.0 idea connects the sport with music, fashion and the creator economy rather than treating golf as an isolated country-club activity.
Through Gross Labs Foundation, Brekky Golf and Find Your Grind, Gross is also working on equipment access, community programming and career exposure for young people. Find Your Grind operates an education platform focused on career readiness and modern industries.
Technology can expand the golf pipeline
The important technology story is not simply that golf simulators are getting better. Digital golf creates additional places to discover the sport, practice it and watch it. When that infrastructure is combined with youth programs and cultural formats familiar to younger audiences, it can create a different entry point into golf altogether.
Golf 2.0 is therefore as much about distribution as equipment: taking a sport historically tied to large physical courses and making parts of it available through software, sensors, indoor venues and new media formats.
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